Youngest PR Professional goes solo in Dubai
PR professional, Stephanie Farah, has assembled a team of highly creative individuals to launch a new creative agency, Empyre Communications, in the UAE. Becoming the youngest owner of a PR agency in Dubai, Stephanie is following a vision to cater communication strategies befitting of the digital age. With over five years of experience in PR, marketing, broadcast, content creations, brand identity management, e-commerce and digital communications, Stephanie has previously worked with top PR agencies in the UAE for highly successful lifestyle brands including Ferrari, Viacom, Jumeirah Restaurant Group, JW Marriott Marquis, Pier Chic, CATCH, and many more.
Empyre Communications is a collective of creatively driven individuals who see a brand’s personality as its own essence. The creative agency brings together human intuition and digital technology to define and leverage this element. From this the team creates aesthetically irresistible, personality-filled communication that creates deep connections between brands and their audiences. Empyre empowers clients and transforms the way communities relate to luxury brands in travel, hospitality, beauty and fashion.
Stephanie’s forward-thinking approach to the creative realm seeks to provide brands with a highly creative and fully integrated agency relationship, creating brand value in an emotionally evolved manner. An approach that has already won the agency an exciting and diverse set of clients from the lifestyle, luxury and beauty segments. Having noticed a gap in the market for capturing the minds and attention of a young audience, Stephanie knew it would take a young team to understand the needs, whims and desires of the millennial age, a market segment her team specialises in.
“Having worked in the creative industry across a variety of disciplines, I have over the years grown to appreciate agency formats that provide a full list of services to clients. Empyre has been an idea I have been developing in my mind for a while, and I have finally assembled the dream team to see it to reality. As a young, female millennial, I feel proud to have made such a decision at twenty-six years old.” says Stephanie. “We are young, we are creative, we are social, and we are driven! I am very excited to see what the future holds.”
The company has recently appointed Mahnoor Hussain, Strategic Consultant of the company, who is currently in charge of the London office. The duo has set out to provide GCC wide communications to clients based in the Middle East and London. Having worked together on successful campaigns in the past, Stephanie and Mahnoor have now cemented their relationship with a mission to reimagine the way Dubai communicates with target audiences. Hussain brings over six years of communications experience, combined with her training as a lawyer to develop integrated and creative strategies for clients.