The Rebellious Spirit Of Maje
This coming winter, brace yourselves for a clash of influences and moods: the Maje girl has never before given such free rein to her competing desires. Whether dressing for daytime or night-time, for work or
This coming winter, brace yourselves for a clash of influences and moods: the Maje girl has never before given such free rein to her competing desires. Whether dressing for daytime or night-time, for work or working out; whether tailored items or evening wear, or clothes that show her feminine or masculine side- she displays the same sense of cheeky vivacity and irreverent freedom.
She dresses first of all for herself, to feel good about herself and to look like herself (and no one else) she is a girl in touch with her times, connected, modern, fully involved in the present moment even as she dreams of tomorrow.
Her audacity and offbeat sensibility guide her fashion choices; she likes putting an original spin on the utilitarian stalwarts of her wardrobe. The check overshirt is worn like a light coat. The combat trousers, which have received the Maje treatment, redefine the contours of a confident femininity. Corduroy becomes almost sexy, and the blazer with its 70s-inspired collar is worn over micro shorts, showing some leg.
Natural materials are combined with faux fur. Knitwear is omnipresent, a knit that is often loose, with long sensually dripping sleeves, sketching a soft armour; twists and jacquard patterns, recalling ski pullovers; graphic stripes, a knowing tribute to motorcycle sweaters, and mottled wool- knitwear is worn day and night, totally adaptable, protective and soft at the same time.
The faux fur comes in the tender form of the maxi cognac coat, the raspberry bubble jacket, and the cream, long-haired jacket with its detachable glacier blue collar; the cocooning effect is guaranteed, and it can be worn by women of all figures. The Athleisure trend, increasingly urban, is well-suited to the Maje working girl.
The two-tone jogging outfit in girly colours can be worn in the evening, with the coat and puffer jacket combining sporty accents with a strong nod to their urban roots. The graphic stripes played out in patchwork shake up the camel yellow of a tailoring inspired coat, the zipped oversized hoods of a silver or two-tone puffer jacket add an offbeat touch to a grey tartan costume to be worn at night, with its transparent blouse topped by a large violet ascot collar or a super-feminine chemise dress with sleeves cleverly tied at the waist. The biker sweater takes the edge off the asymmetrical pleat of an ultra-chic skirt, the banana bag clashes daringly with a dress with hyperfeminine details, the zips of an evening dress nervously underline the body’s curves, and the technical taffeta gives an evening gown the appearance of a tee-shirt with structured shoulders.
Maje is twenty years old, the age where everything is possible, the age when we smile at life and where life smiles back at us, the age at which we free ourselves from adolescence, without yet wanting to be an adult. It is this rebellious spirit that finds its way into this collection, a desire to break the codes in order to invent and reinvent oneself while remaining oneself, with style.