The “New Wave”: Freja Beha Erichsen, Stars in a Longchamp Film

Alongside its Autumn 2017 advertising campaign starring Danish supermodel Freja Beha Erichsen, Longchamp commissioned French director Thomas Lachambre to create a short film, shot on the streets of Paris. The film captures the mood of the print campaign, which was photographed by Angelo Pennetta and styled by Géraldine Saglio, in projecting the image of a modern, vibrant city- the everyday Paris experienced by Parisians, as opposed to that of tourist snapshots. Striding out with her trademark nonchalance, “Queen of cool” Freja Beha Erichsen models’ key pieces from the Longchamp Autumn 2017 ready-to-wear and accessories collection, notably the season’s new bags: Mademoiselle Longchamp, a chic, sporty satchel with a double strap for hand, shoulder or cross-body wear; Longchamp Madeleine, an elegant top-handle with a wide flap and bamboo clasp; and Effrontée, a sophisticated three-colour style with striking decorative cut-outs.

Behind the scenes with Danish supermodel Freja Beha Erichsen, featuring Longchamp’s latest bag; Mademoiselle.

Using a dynamic split-screen format inspired by French New Wave cinema, Thomas Lachambre follows Freja Beha Erichsen through the streets of Paris. A free, forward-looking heroine in the spirit of Jean Seberg or Françoise Hardy, she engages the viewer with direct eye contact that is both a challenge and an invitation- the quintessential attitude of the Parisienne. The film’s energy and modernity are further accentuated by the haunting rhythm and vocals of the soundtrack- the brand new single ‘Comme Toi’ by breakthrough artist Clara Luciani, who has just released her first EP, Monstre d’Amour.

Longchamp’s short film, shot in Paris, starring Danish supermodel Freja Beha Erichsen.