Mytheresa.com Launches the Off-White X Jimmy Choo Collection
Mytheresa.com is thrilled to launch the Off-White X Jimmy Choo collection with a special campaign featuring streetstyle star and DJ Peggy Gou. British luxury fashion accessories brand, Jimmy Choo unites with Virgil Abloh’s cult fashion label Off-White™
British luxury fashion accessories brand, Jimmy Choo unites with Virgil Abloh’s cult fashion label Off-White™ to create a collection that blends the signature glamour of Jimmy Choo with Off-White’s unique design point of view. The late Diana, Princess of Wales, makes for the most modern muse for the Off-white™ Spring Summer 2018 collection whilst also being one of the first Jimmy Choo devotees. The nine shoe silhouettes compliment the ready-to wear looks that celebrate the Princess’s imitable style, imbued with Abloh’s aesthetic that will speak to millennial tastemakers.
The late Diana, Princess of Wales, makes for the most modern muse for the Off-white™ Spring Summer 2018 collection whilst also being one of the first Jimmy Choo devotees.
“To collaborate with a brand like Off-White™ allows Jimmy Choo to explore a new avenue and take part in a different conversation. I love to mix it up by getting together with a different creative mind identifying our synergies and combining our DNA to create a beautiful and surprising collection with unexpected links to the roots of our brand.” – Sandra Choi, Creative Director Jimmy Choo.
To present this very special collaboration mytheresa.com followed Peggy Gou in her natural habitat through her DJ sets at a series of London nightclubs. Peggy was the perfect model to showcase the collection following an introduction to Virgil Abloh by mytheresa.com at a joint event with Off-White in September last year. They have shared a great friendship and a mutual understanding of artistic inspiration ever since, which made her the perfect ambassador for the launch of Off-White X Jimmy Choo on mytheresa.com. Virgil Abloh, Creative Director Off-White™ says: “Peggy is a modern woman. She is talented, and her taste makes her a muse. Her style and skills as a DJ and musician all come from her heart.”
Discover the collection, via mytheresa.com, here.