Louis Vuitton’s pre-fall 2019 collection is anchored in an autumnal atmosphere, a season boasting an epiphany of colours. City and country meet in a wardrobe that constantly swings between a weekday urban attitude and clothes fit for a rural weekend. Bucolic prints and checks reminiscent of comforting tartan rugs blend with strictly tailored lines. Floral blouses, streamlined carrot trousers, rounded coats, pleated skirts, and preppy pussy-bow blouses, warm oversized jumpers create a happy clash of genres that defines a sophisticated yet spontaneous look.
Louis Vuitton also presents an original version of its monogram, the monogram giant, found on the house’s iconic bags, such as the Boite Chapeau and the Cannes.
The looks are worn by celebrities who are friends of the house, seventeen figures who illustrate the diversity of feminine expression.
“These women embrace the various personalities that embody fashion at Louis Vuitton. Be they stars or new faces, all of them share the same willpower, and confidence in their choices, and at the same time, reflect the eclecticism of the female identity” – Nicolas Ghesquiere