Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties, is celebrating this summer with an exceptional array of benefits for guests at its world-class, centrally located flagship hotel brands: The Address Hotels + Resorts and Vida Hotels and Resorts.

The offer runs until 30 September 2016 and brings additional benefits for members of ‘U By Emaar,’ the unique, customer-focused rewards programme launched earlier this year, including the opportunity to multiply points earned tenfold and to win a year-long stay in a one bedroom luxury apartment at the upcoming The Address Residences Boulevard Dubai scheduled to open later this year.

Guests who book for two nights or more at any of the four premium luxury lifestyle hotels, The Address Dubai Mall, The Address Montgomerie Dubai, The Address Dubai Marina and The Palace Downtown Dubai will receive a stay credit of up to AED 1,000, complimentary in-room Wi-Fi and tickets to popular Emaar Entertainment attractions including Dubai Aquarium & Underwater Zoo, Reel Cinemas, KidZania®, SEGA Republic, Dubai Ice Rink and NJOI.

Guests at the upscale boutique Vida Hotels and Resorts who stay for two nights or more receive 25 percent off best available rate, up to 25 percent off dining and free Wi-Fi throughout the hotel during their stay. This is available at both chic urban hubs located in Downtown Dubai: Vida Downtown Dubai and Manzil Downtown Dubai.

The added value offered by Emaar Hospitality Group complements the findings of the YouGov survey it had commissioned which identified Dubai as the preferred destination for ‘staycations.’ The survey also revealed that good offers and promotions, and consistently good food and service are essential considerations by guests in making their choice. Both The Address Hotels + Resorts and Vida Hotels and Resorts are well known for their exceptional service standards and award-winning cuisine.

Further, this summer, members of ‘U By Emaar,’ stand to gain a wealth of benefits with the all-new ‘The Summer of You’ campaign, every time they stay, dine or play at various entities of Emaar Hospitality Group and Emaar Entertainment. The programme is easy and free to join and enrollment can take place at the hotels or online at the dedicated portal www.ubyemaar.com.

One Upoint is earned for every dirham of eligible spend at participating hotels and restaurants, and for every two dirhams of eligible spend at participating entertainment attractions. Ten Upoints are equivalent to one dirham when redeeming Upoints.

‘U By Emaar’ members earn Double Upoints on eligible spend every time they stay, dine or play across six lifestyle hotels, more than 25 restaurants and eight participating entertainment attractions under Emaar Hospitality Group and Emaar Entertainment respectively. This is up to 20 percent back in Upoints to spend against a variety of experiences of their choice.