Dubai Sees Off Strong Challenges From Abu Dhabi, London, Miami And Beverly Hills To Top Dealer Rankings In 2016
Rolls-Royce Motor Cars Dubai (AGMC) has been announced as the world’s highest-selling dealer of Rolls-Royce motor cars in 2016, following the release of the super-luxury marque’s 2016 sales figures earlier this week.
Echoing the city’s ethos of always aiming to be the best, the sole authorised dealer for Rolls-Royce Motor Cars in Dubai, Sharjah and Northern Emirates saw off strong challenges from the official Rolls-Royce dealers in Abu Dhabi, London, Miami and Beverly Hills to take top spot in 2016, on the back of a strong sales performance in what was a challenging economic climate for the wider region.
AGMC also invested heavily in the brand in 2016, launching the world’s first ever ‘Rolls-Royce Boutique’, a highly progressive new concept in luxury in Dubai’s City Walk in October of last year. The product of a multi-million-dollar investment, the generously appointed facility spans 7,300 sq. ft. and features top-to-bottom vectorized pixel-animation screens on the external windows, visible to passers-by from the road and sidewalk. The Boutique complements their existing 10,000 sq. ft. flagship showroom on Sheikh Zayed Road which features the world’s most advanced Rolls-Royce Aftersales Centre.
Commenting on the announcement, Mamdouh Khairallah, General Manager of Rolls-Royce Motor Cars AGMC said, “Dubai is a city that is known around the world for making the impossible a reality, for pioneering new concepts and for competing to be the best. We are honoured and delighted to contribute to Dubai’s success by placing its name at the summit for Rolls-Royce sales globally, despite competing against other markets with much bigger populations.”
Rolls-Royce Motor Cars announced its second highest ever annual sales results in the brand’s 113-year history, up 6% on its 2015 results. A total of 4,011 cars were delivered to customers in more than 50 countries, affirming the marque’s strength and resilience in a year of challenging market conditions for luxury good worldwide.
Sustained global demand for Rolls-Royce’s fine products was driven by the continued success of the Wraith and Ghost families, which were further enhanced in 2016 with the introduction of their new Black Badge variants. Another major contributor was Dawn drophead which entered full production with the strongest pre-order book ever achieved by a new Rolls-Royce model.
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