Inspired by the love to travel, Latifa Al Gurg an Emirati/Danish designer established Twisted Roots – a contemporary womenswear label in 2014. The studio is based in Al Qouz, and acts as the focal point of the brands production house and showroom space. Each item of clothing or accessory is handmade by a skilled team of pattern cutters and seamstresses.

“ Twisted Roots was my brainchild as I was deeply inspired by the different cities and styles across the globe. My inspirations from different cultures and heritages can be well drawn by the aesthetics of each collection we launch into the market’, expresses Latifa. She elaborates, “While my Danish legacy brings out the linear, minimalistic and layered silhouettes, the modest aesthetic and luxurious dressing comes from Emirati culture, hence the name Twisted Roots”.

It is a brand that thrives on creating innovative, yet comfortable clothing for women who are regular travellers. Their spring/summer 2017 Savannah Collection, stands by the Twisted Roots traditions by consistently developing unique and trendy, yet, functional,  layered pieces that are easy to mix and match. Highlighting signature shapes and styles, that pack small, and wears beautifully: button-down shirts, exquisite side-strap detailing, delicate silk camisoles, sleeveless cardigans that are perfect for layering, as well as elegant tunics and belted safari style jackets.

The colour palette of khaki, camel, nude and ivory were all derived from inspiration through the African Safari. The conformable collection utilizes natural fibres such as 100% cotton and silk, which is ideal material for the rigors of travel.

Twisted Roots extracts inspiration from life’s journeys, where the experience of other cultures enriches and defines one’s own twisted roots.

The brands unique and innovative approach to stabilizing consistent collections, has managed to allure attention from leading retailers and is now available at Dubai’s largest department store ‘Robinsons’ as well as select retailers such as BeYou, Ush Boutique and House of Fraser. Twisted Roots have also set base in London, UK by collaborating with Fenwick of Bond Street who have begun stocking as of July 10th 2017.