FashionFashion WeekMen

Avoc Men’s SS18 Collection

Avoc’s spring summer collection entitled ‘Business As Usual’ by designer duo Laura Do and Bastien Laurent, was of their customary signature; being gender neutral with a minimalist image.

Playing on the mundane office-wear culture, where style is sparse, and somewhat repetitive which is seen as boring, rather than experimental and upbeat. Avoc turned the usual into the unusual with a collection you would definitely wear; nine to five, or not.

This season they decided to experiment with contrasting colours; Avoc displayed its creativity by presenting a series of classic black, crisp white and grey office-wear with bursts of striking yellow and tones of red. The line also featured a series of chic, oversized lab coats and outerwear to target spirited audiences who are ready for a change within their staples with style statements.

Since 2013 in the suburbs of Paris, Avoc have been creating pop style street-wear with a technical touch; through experimentations. With this being said, their experimental flair has led them to be nominated for the Creative Prize award this year.