Tiffany & Co. Celebrates the Magic of Gift Giving with the Unveiling of its Holiday Windows
Tiffany & Co. unveiled its magical holiday windows this week, officially heralding the season of gift giving. Every year, friends of Tiffany gather at The Dubai Mall boutique to celebrate this special time.
This season’s Tiffany holiday experience enjoys a new level of delight with an interactive LED animation on the façade of the boutique that enables customers to literally join in the celebrations. This show-stopping animation set the scene for the ultimate window reveal and marked the beginning of the holiday festivities in a spectacular fashion.
“We are delighted to bring the magical New York holiday spirit to our region for yet another year of festivities, and to celebrate the charm and whimsical warmth that is invoked in the windows of our boutiques,” said Joe Nahhas, Vice President of Tiffany & Co. Middle East & Africa. “Each window holds a story of its own, and we hope our customers join us in celebrating a truly special time of the year.”
Starring the iconic Tiffany Blue Box, the holiday windows pay homage to the unparalleled craftsmanship of the luxury jewellery house, as well as legendary window designer Gene Moore’s mesmerizing visual displays. This year, wooden figurines take centre stage in playful scenarios together with handcrafted elements and theatrical lighting that draw the eye to the sparkling Tiffany product on display.
In one scene an ice carver can be found sculpting Jean Schlumberger’s Bird on a Rock surrounded by exquisite fine jewellery from the Tiffany Victoria collection. In another, an array of brilliant timeless Tiffany & Co. Schlumberger jewellery twinkles on a stack of Tiffany Blue Boxes being carried by a mannequin through the snow.
The distinctive Tiffany Blue Box is prominently featured in a scene where a figure pulls a giant wreath made of boxes, while Tiffany Keys dangle elegantly from its centre.
Tiffany Blue is woven throughout each window display in the form of Tiffany Blue Boxes, as well as hand-knit hats, scarves and earmuffs, which add a touch of the symbolic brand colour to each wintery scene.
Holiday windows will be on display until 8th of January 2018, in Tiffany boutiques across the Middle East. The LED animation at the Dubai Mall will be available for visitors to enjoy until 27th of November 2017.