Global Sports Brand Puma ushers in Spring-Summer ’18 with the continuation of Puma Women’s ‘Do You’ campaign. Inspiring confidence in hearts and minds everywhere, this powerful mantra continues to motivate women to live unapologetically, be their own bosses and embrace their individuality.

The ever-inspiring face of Puma Women and ‘Do You’, International Model, Actress, Activist and Brand Ambassador Cara Delevingne is leading the pack once again. Cara sparked conversations earlier this year with the much-talked about ‘Do You’ Docuseries that put the spotlight on strong women with unique stories to incite change. This season she is featured in the campaign imagery photographed by Cass Blackbird kitted out in the latest Puma Women’s Sport style collection.

The ever-inspiring face of Puma Women and ‘Do You’, International Model, Actress, Activist and Brand Ambassador Cara Delevingne.

This season, ‘Do You’ focuses on self-empowerment and finding your own inspiration, meaning if you want to #DoYou, you need to be your own muse. Encouraging women to be confident, motivated, and uncompromising in every aspect of life including their style. With this in mind, Puma created their latest range to ensure that women have the right product to be fierce in everything that they do.

An all-new progressive sneaker that takes design cues from both the world of martial arts and ballet, the Muse Echo fuses the contrasts of geometric shapes and exaggerated proportions with feminine, soft, and lightweight materials. Performance-inspired and fashion-forward, the woven upper sits atop a daring, split outsole for a progressive look. First launching in all-over monochromatic iterations with metallic accents, the Muse Echo starts as it means to go on- unapologetic and truly badass. Following on in January will be the Muse Echo Satin in all-new luxurious hues with a satin-like upper and a contrast white chunky midsole. Expect much more from the Muse Echo with new colour ways and packs dropping throughout Spring-Summer ’18.

Puma Muse Echo is available now in all Puma stores and select sneaker retailers in the GCC.