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PAUL SMITH & MANCHESTER UNITED AW 2018

After a decade of creative collaboration entirely dedicated to formal wear, Paul Smith and Manchester United launched their own  line of accessories. And while other brands, such as Off-White, Balenciaga and Acne Studios, offer caps and maxi scarves inspired by football fans, the British designer chooses a completely different direction and creates an essential collection inspired by the heritage of both worlds.

The collaboration centers around two photo prints featuring vintage Manchester United scarves and rosettes. Paul Smith was an innovator in photo print during the 1970s and 1980s, andthese unique prints reference that fact while celebrating Manchester United’s rich sporting history. Accessories are the focus of the collaboration. Products in the range include a laptop sleeve, a wash bag, notebooks, leather wallets and cardholders, plus iPhone 8 cases. Introducing another Paul Smith design signature, a colorful striped design features on a wool scarf and pair of socks.

Finally, with a nod to Paul Smith formal-wear, the collection also includes two-striped cuff link designs and a tie with the famous Manchester United crest, which is available in red or black. Photographer Percy Dean was chosen for the campaign, starring players Diogo Dalot, Paul Pogba, Anthony Martial and David de Gea.

Paul Smith has been the official formal wear partner of Manchester United for the past decade. This association began in 2008 when paul Smith supplied the team and officials with suits for their UEFA Champions League Final victory in Moscow. Since then, Manchester United players and staff have also worn custom Paul Smith suits for their FA Cup Final appearance appearance in 2018 and Europa League victory in 2017.

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Paul Smith & Manchester United is now available on paulsmith.com and selected stores worldwide.