As the highly anticipated opening night of Dubai Opera nears on the 31^st August, premium automotive manufacturer Jaguar Middle East and North Africa has today announced a strategic partnership as the Official Vehicle Partner of the definitive destination for performing arts in Dubai.

Located in Downtown Dubai, billed as ‘the most prestigious square kilometre in the world’, Dubai Opera will produce and host the finest and most engaging performing arts experiences from Dubai and all over the world.

As the latest extension of Jaguar’s ‘The Art of Performance’ creative communications platform, the long term partnership represents the ultimate medium to express the automotive brand’s commitment to recognizing creativity and performance that excites the senses and pushes past the limits of convention to become art.

The collaboration with Dubai Opera gives Jaguar a powerful stage to continue delivering unforgettable sensory experiences that the automotive brand is renowned for. As the Official Vehicle Partner of Dubai Opera, Jaguar will activate a number of interactive experiences and events over the course of the next three years, to bring to life ‘The Art of Performance’ in new and captivating ways.

Commenting on the partnership, Jasper Hope, Chief Executive at Dubai Opera said, “Dubai Opera is poised to take centre stage as the region’s definitive home for live performance.  Through their unwavering commitment to arts and creativity in the region, Jaguar Middle East and North Africa is an optimum partner to help us bring arts and music to life like never before. We are thrilled to be working hand in hand with them to create, curate and share new and captivating experiences over the next few years.”

Reinforcing the relevance of the strategic partnership, Christopher Wilde, Brand Director at Jaguar Land Rover MENA, said: “There are clear synergies between Dubai Opera, Jaguar’s brand values and Jaguar’s ‘The Art of Performance’ platform. From its stunning, world-class architecture and heritage to its innovation and enchanting, modular interior design, Dubai Opera delights the senses through technical artistry. We are delighted to be able to harness this opportunity to shine a spotlight on performing arts and create immersive moments that excite the senses and take breaths away.”