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IWC Schaffhausen To Launch On Mr Porter & Net-A-Porter

MR PORTER, the award-winning online destination for men’s style, and NET-A-PORTER, the world’s premier online fashion destination for women, are delighted to announce their global partnership with IWC SCHAFFHAUSEN, a leading Swiss watch manufacturer. This will

Mr Porter

MR PORTER, the award-winning online destination for men’s style, and NET-A-PORTER, the world’s premier online fashion destination for women, are delighted to announce their global partnership with IWC SCHAFFHAUSEN, a leading Swiss watch manufacturer.

This will be the first time IWC have partnered with an online-only luxury retail destination.

On 16 November NET-A-PORTER will launch with a curated selection of timepieces across the Pilot’s Watches and Portofino families.

On 17 November MR PORTER will launch with a selection of core timepieces across the Pilot’s Watches, Ingenieur, Aquatimer, Portugieser and Portofino families, including the signature Portugieser Tourbillon Mystère Rétrograde model.

IWC, founded in 1868 in Schaffhausen, Switzerland, is one of the world’s largest luxury watch brands, and one that prides itself on innovation, technical ingenuity and design.

Mr Porter

The collections, on both sites, will cater to a variety of tastes: for sports and activities such as diving and aviation, for casual dressing in the everyday, continuing to the watch collector who ventures for the true complications only a Tourbillon can offer.

“We are very pleased to announce our partnership with the leading Swiss watch manufacturer IWC Schaffhausen which will further strengthen NET-A-PORTER and MR PORTER’s unparalleled luxury shopping experience. This step forward will propel our Fine Watches and Jewellery category to the next level.”

Federico Marchetti, CEO, YOOX NET-A-PORTER GROUP

“The launch of IWC Schaffhausen marks an exciting new chapter for NET-A-PORTER and MR PORTER. Fine Jewellery and Watches are a key focus for us and the addition of IWC to our roster of luxury brands takes this category to the next level. The craftsmanship and quality of each IWC watch, combined with its exquisite design and heritage, are sure to appeal to our discerning global customer.”

Mr Porter

Alison Loehnis, President, NET-A-PORTER and MR PORTER

“We are excited to offer a curated selection of IWC’s most iconic watches on MR PORTER and 
NET-A-PORTER, where we can reach men and women who appreciate quality, elegance and style. This is a great opportunity for us to make our products more easily accessible for a younger generation of 
watch lovers who are used to shopping online.”

Georges Kern, CEO, IWC SCHAFFHAUSEN

We are extremely proud to launch such a prestigious brand as IWC SCHAFFHAUSEN on MR PORTER. Synonymous with true craftsmanship, innovation and iconic style, our customers will be able to shop a curated selection of the IWC range – from the famous Pilot’s Watches Collection all the way up to the highly complicated Portugieser Tourbillon Mystère Rétrograde. As a global online launch partner with IWC, we are sure this is just the beginning of a fruitful relationship.

Toby Bateman, Managing Director, MR PORTER

MR PORTER Prices range from £3,490 to £99,500/$3,950 to $121,000
NET-A-PORTER Prices range from £3,490 to £30,000/$3,950 to $37,900

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