Ermenegildo Zegna To Launch With MR PORTER
MR PORTER, the award-winning global retail destination for men’s style, along with Ermenegildo Zegna, the world’s leading luxury menswear brand founded in Trivero, Italy in 1910, are thrilled to launch a new retail partnership in
MR PORTER, the award-winning global retail destination for men’s style, along with Ermenegildo Zegna, the world’s leading luxury menswear brand founded in Trivero, Italy in 1910, are thrilled to launch a new retail partnership in which MR PORTER will be the key pure-play global online retail partner of Zegna beginning 26 July, 2016. To date, Zegna has been available through its own recently re-launched zegna.com channel, along with through the online businesses of its brick and mortar partners. This new venture for Zegna establishes MR PORTER as a strong online retail partner.
MR PORTER will launch with a selection of luxury tailoring and ready-to-wear pieces, including outerwear of leather and cashmere, as well as Zegna’s signature Trofeo water-resistant softwool, tailored denim, cashmere knitwear, and a variety of seasonal jackets, suiting and casualwear. MR PORTER will also be offering a new season range of Zegna’s Italian-made footwear, leather goods and accessories such as the iconic Pelle Tessuta and Triple Stitch Sneakers.
On 28 July, MR PORTER’s The Journal will showcase a celebratory feature for the launch of Zegna.
“I am very proud to be partnering with MR PORTER, the leading pioneer in the field of high end menswear online retailing. In a world where the digital visibility and presence is the foundation of tomorrow’s business, this alliance is for us strategic. MR PORTER, with its engaging and creative digital allure, is the perfect window to showcase the Ermenegildo Zegna luxury collections and to reach out to a contemporary man, responding to his demands for a modern, authentic and stylish wardrobe.
Gildo Zegna, CEO of Ermenegildo Zegna
“We are very happy to be able to add Ermenegildo Zegna to our roster of luxury brands this Autumn. Zegna is one of the most well-considered menswear brands in the world and also one our customers love and constantly request from MR PORTER. Craftsmanship and attention to detail form the back-bone of the Zegna collections and these are the things our customers love to see and read about on MR PORTER. As their key pure on-line retail partner we are thrilled to start this collaboration and to bring a slice of their world to our customers.”
Toby Bateman, Managing Director MR PORTER
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