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Maje SS17 – An African Story

A long and distant voyage.A never-ending desert. Ochre and saffron-coloured earth. From Maghreb to the Sahara and Tanzania, the SS17 Maje woman undertakes a solitary journey through the African continent. Over the weeks, she discovers

A long and distant voyage.A never-ending desert. Ochre and saffron-coloured earth. From Maghreb to the Sahara and Tanzania, the SS17 Maje woman undertakes a solitary journey through the African continent. Over the weeks, she discovers a nature that is sometimes scorched by the sun and sometimes lush ; she develops a new link to her body and to her clothes that is intensely carnal and instinctive.


Her wardrobe is both feminine and adventurous ; similarly to Marie Schneider in Antonioni’s The Passenger, she appeals to a nomadic imagination, bohemian yet clearly urban.


Shades of faded lavender-blue, siena and vermilion red bring out owing and oversized, discreetely structured pieces. Wild owers have grown on maxi skirts. In the day time, she wears a neo-djellaba redesigned as a short denim tunic dress. At night time, she chooses long pieces, overlays of frills or owing lace. Tone-on-tone details add a graphic twist while delicately embroidered beads bring a touch of romanticism.

Around her neck, delicate charms are always there for good luck. Such is Maje’s SS17 wardrobe : a natural, sensual and instinctive relationship to femininity.

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