Karl Lagerfeld Opens At The Mall Of The Emirates
Karl Lagerfeld opened his new store Dubai, United Arab Emirates. It is located in the Mall of the Emirates, one of the most prestigious shopping malls in the Middle East, and features Karl Lagerfeld’s new retail concept. Taking inspiration from the designer’s own office and home, the aesthetic is sophisticated and clean with an inviting, light and open feel.
“The Mall of the Emirates is one of the most renowned shopping centres in the region, and it is a fantastic fit for the vibrant yet sophisticated spirit of our brand,” said Pier Paolo Righi, CEO of Karl Lagerfeld. “Reflecting our strategic vision for continued expansion across the Middle East, we look forward to this new Dubai store and inspiring consumers through the immersive and curated world of Karl.”
Spanning 70-square-metres, the store features Karl Lagerfeld women’s ready-to-wear and accessories collections, with a focus on bags. On display are framed sketches of Karl Lagerfeld’s work, while a geometric carpet mimics one that he designed for his apartment. Luxurious accents made from marble, brass and black chrome are also a nod to the décor in his home.
Furthermore, a golden gilded mirror, red velvet chair and wooden wall panels are inspired by antique furnishings and traditional French architecture seen in his Parisian office. The statement piece is a bespoke carpet with a red border around its edges, mimicking that which he puts on all of his sketches as a trademark finish.
The opening was celebrated with a special event for local influencers, such as Rhea Jacobs, along with press and friends of the brand, plus holistic marketing activations.
Reflecting Karl Lagerfeld’s greater roll-out strategy in the Middle East, the Mall of the Emirates store will be Karl Lagerfeld’s fourth store in the UAE. It will join the brand’s existing locations at Dubai City Walk Mall, Galeries Lafette Dubai and the Yas Mall in Abu Dhabi.