Tuba Büyüküstün, one of Turkey’s leading actresses, has been announced as a brand ambassador by Swiss luxury watch manufacturer IWC Schaffhausen. As a sponsor of well-respected annual lm festivals and a supporter of the development of the lm industry, IWC has cultivated good relations with many prominent artists around the world.

Under the motto “For the Love of Cinema” and in collab- oration with its partners, IWC Schaffhausen supports popular lm festivals in cities around the world, such as New York (Tribeca Film Festival), London (BFI London Film Festival), Beijing (Beijing International Film Festival), Zurich (Zurich Film Festival) and Dubai (Dubai International Film Festival).

DUBAI, UNITED ARAB EMIRATES – DECEMBER 10: Turkish actress Tuba Buyukustun (L) poses with Dev Patel during the IWC Filmmaker Award Night 2015 at The One & Only Royal Mirage on December 10, 2015 in Dubai, United Arab Emirates. (Photo by Stuart C. Wilson/Getty Images for IWC) *** Local Caption *** Tuba Buyukustun; Dev Patel

Thanks to her successful acting career and participation in social projects as a UNICEF Goodwill Ambassador, in recent years, Tuba Büyüküstün has won the admiration of many fans in countries around the world, and particularly in Turkey and the Middle East. She was a guest at the IWC Filmmaker Award in Dubai in 2015 and will now be attend- ing similar events as an IWC brand ambassador. Tuba Büyüküstün joins Ferzan Özpetek as the second Turkish celebrity to be selected in a very thorough process. Other in uential IWC brand ambassadors in the lm industry in- clude Cate Blanchett, Kevin Spacey, Dev Patel, Rosamund Pike and Ewan McGregor.