Swiss luxury watch manufacturer IWC Schaffhausen, a sponsor of many international organizations in the lm industry, such as the Dubai International Film Festival, has appointed celebrated actress Tuba Büyüküstün as a brand ambassador for Turkey. Other IWC brand ambassadors in the lm industry include such in uential names as Cate Blanchett, Kevin Spacey, Dev Patel, Rosamund Pike and Ewan McGregor.
Tuba Büyüküstün, one of Turkey’s leading actresses, has been announced as a brand ambassador by Swiss luxury watch manufacturer IWC Schaffhausen. As a sponsor of well-respected annual lm festivals and a supporter of the development of the lm industry, IWC has cultivated good relations with many prominent artists around the world.
Under the motto “For the Love of Cinema” and in collab- oration with its partners, IWC Schaffhausen supports popular lm festivals in cities around the world, such as New York (Tribeca Film Festival), London (BFI London Film Festival), Beijing (Beijing International Film Festival), Zurich (Zurich Film Festival) and Dubai (Dubai International Film Festival).
Thanks to her successful acting career and participation in social projects as a UNICEF Goodwill Ambassador, in recent years, Tuba Büyüküstün has won the admiration of many fans in countries around the world, and particularly in Turkey and the Middle East. She was a guest at the IWC Filmmaker Award in Dubai in 2015 and will now be attend- ing similar events as an IWC brand ambassador. Tuba Büyüküstün joins Ferzan Özpetek as the second Turkish celebrity to be selected in a very thorough process. Other in uential IWC brand ambassadors in the lm industry in- clude Cate Blanchett, Kevin Spacey, Dev Patel, Rosamund Pike and Ewan McGregor.
Pınar Yılmaz, IWC Schaffhausen Marketing Director Turkey, stated that IWC has been trying to unite the magic of cin- ema and the art of watchmaking with a variety of projects, adding: “It is a privilege for us at IWC to work with Tuba Büyüküstün, who has legions of fans in many countries around the world, particularly in Turkey and the Middle East. She is a highly versatile actress and a strong woman who shares the values of IWC with her interest in social issues, and she certainly has a very bright career ahead of her. We believe that her success will further strengthen our relationship with the magical world of the cinema and inspire us to launch new projects.”