Through a series of short films, the website “Inside Chanel” looks back at the story of Gabrielle Chanel and the iconic creations that generated a legend and built the House of Chanel.

From October 13th 2016, the sixteenth chapter “The Camellia” celebrates Chanel’s iconic flower.

A symbol of purity and longevity in Asia, this delicate bloom inspired Mademoiselle Chanel who, from 1923, incorporated this key element into her style. Whether pinned on a garment, adorning a hairstyle, engraved on the buttons of a suit, embroidered or a lace motif, the camellia became one of her signature emblems.

Today it remains, like the comet or the lion, an essential creative element at Chanel.