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Gucci Launches Campaign Featuring Faye Dunaway and SoKo

The lifestyles of the rich and famous in Hollywood have long been a source of material for filmmakers, and it is this cinematic genre which inspires the latest campaign film from Gucci. The sun-drenched backdrop

Gucci Launches Campaign Featuring Their Signature Bag: The Sylvie

The lifestyles of the rich and famous in Hollywood have long been a source of material for filmmakers, and it is this cinematic genre which inspires the latest campaign film from Gucci. The sun-drenched backdrop of palm-lined avenues, Rodeo Drive stores, private pools and gated villas is the familiar setting for a campaign that focuses on a signature handbag of the House: the Sylvie.

In a nod to the relationship between Hollywood mothers and daughters’, the campaign features multi-award-winning actress Faye Dunaway and French singer, songwriter and actress SoKo, playing her daughter.

Dunaway’s character spends her days being ferried around in a chauffeur-driven limo, signing autographs, shopping on Rodeo Drive, lounging poolside, playing tennis and living a life of luxurious leisure. This is seen through the eyes of her daughter, who is often her companion. The third character in these scenes is the mother’s ever-present Sylvie bag. The film concludes with the mother giving her daughter a Sylvie handbag of her own, as a symbolic gift, to treasure across generations.

Gucci Launches Campaign Featuring Their Signature Bag: The Sylvie

Credits:

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Photographer & Director: Petra Collins

Starring: Faye Dunaway and Soko.

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