Burberry has revealed Riccardo Tisci’s debut ad campaign for the British house. For his inaugural campaign, Riccardo has assembled a multigenerational cast of photographers and models, from the most experienced to the emerging, to bring his vision for Burberry to life.
The campaign was shot by photographers Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty Schmiterlow, all of whom make their Burberry campaign debut. Creating a collection of contrasting imagery, the six creatives portray Riccardo’s diverse and inclusive vision, whilst translating the new cues and codes for Burberry in their own inimitable style.
The campaign presents Burberry’s Spring/Summer 2019 collection, which celebrates the melting pot of creativity and style traditions at the heart of the United Kingdom, from the punk and rebellious, to the formal and refined.
The TB Bag is also introduced in a range of colours and styles, including a bum bag and envelope clutch. The bag, one of the first styles designed by Riccardo for Burberry, celebrates the heritage of the house referencing the initials of its founder Thomas Burberry.
Talking about the Spring/Summer 2019 collection, Riccardo Tisci said “I was thinking a lot about journeys as I started putting together my first Burberry collection. From my personal journey back to London 20 years after I showed my graduate collection here, to how far I have come. I was also inspired by how much London – the city that made me dream to become a designer – has evolved. This show is a celebration of the cultures, the traditions and the codes of this historic fashion house and of the eclecticism that makes up the beautifully diverse United Kingdom.”
The multicultural stars of the campaign include Stella Tennant, Fran Summers, Claudia Lavender, Rianne van Rompaey, Natalia Vodianova, Irina Shayk, Sora Choi, Anok Yai, Darani, Matteo Ferri and Joe Plunkett. Launching today, the campaign will evolve throughout the season, appearing across all Burberry channels until April.
“The thing that excites me the most about Burberry is how inclusive it is – it appeals to everyone no matter their age, their social standing, their race, their gender. So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people – from the millennial to the mature, to the British and to the international.
I pulled together 6 photographers, all with a very different energy, experience and point of view of the world – including British masters of photography and the next generation who have something new to say – to interpret this new Burberry era and the multigenerational men and women we speak to, all through their own unique eyes.
They are images that have the confidence to stand on their own, but it’s when they are assembled together that they truly bring the diversity, the eclecticism, the inclusivity and the beauty of Burberry to life.” – Riccardo Tisci, Burberry Chief Creative Officer
Burberry’s Spring/Summer 2019 collection will be available to purchase in-store and online globally from February 2019.