Diane von Furstenberg Studio, LLC, announced today it has named London designer Jonathan Saunders Chief Creative Officer, effective immediately. In this newly created position, Saunders will be responsible for the overall creative direction of the brand and he will report to CEO Paolo Riva.

“Jonathan’s extraordinary passion for colors and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future,” said Diane von Furstenberg, Founder and Chairwoman of Diane von Furstenberg Studio, LLC. “I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer.”

In 2003, Saunders launched his eponymous womenswear label, and has come to be regarded as one of London’s design luminaries. He has established his name as synonymous with innovation in print, pattern and craftsmanship.

“The spirit with which this brand was founded is incredibly relevant today. I am thrilled to be part of its next chapter,” said Saunders. “Diane has a unique ability to deeply connect with women and I am excited to be working with Paolo on the future of the brand.”

“Jonathan is an incredibly talented designer who is able to express his creative vision with great clarity. He will evolve the identity of DVF and passionately embrace our mission of putting women at the center of everything we do. I look forward to this partnership with him,” said Riva.