Damas, the Middle East’s leading jewellery and watch retailer, has recently opened the doors to a new Damas Collections store in Kuwait. The new outlet, located at Lulu in Al Rai, features exclusive in-house brands including Farfasha, Avani, Legacy, Al Manthourah, Fulla and many more.

Spearheading an extensive 2016 expansion plan across the GCC, the opening of the new Damas Collections store at Lulu in Al Rai will be the launch of the brand’s 20th store in the region this year. Speaking at the opening ceremony, Kevin Ryan, Chief Operating Officer, said: “We are delighted to expand our Kuwaiti portfolio with this latest addition of Damas Collections that is tailored to the tastes of our clientele and reflects all of the elements that make Damas truly special. Kuwait is one of our strongest markets and we want to continue offering our loyal customers the shopping experience that they have come to associate with our brand.”

The boutique offers an exquisite shopping experience that is perfected by an enhanced customer service, which aims at crafting long-term relationships with Damas customers in Kuwait. It offers a large collection of 18k, 21k & 22k gold jewellery, diamond and pearl jewellery, as well as watches.

Building upon its rich legacy of more than a hundred years, Damas commands an outstanding industry reputation for exemplary quality, unparalleled designs and unmatched craftsmanship. To learn more about Damas and its new products and branches, visit www.damasjewellery.com.