All of the novelties from Chanel at Baselworld were gorgeous and unique and we wish we could share them all, however, we absolutely had to pick these two outstanding collections that we simply could not leave unshared.

Mademoiselle Privé

The jewelry watch collection, entitled “Mademoiselle Privé”, opens the door to the intimate world of Gabrielle Chanel, and showcases her most cherished symbols and objects she loved to have around her.

In the hands of the finest master artisans – enamellers, engravers, carvers and stone-setters – this collection adds yet another chapter to Chanel’s creative saga, and uncovers new grounds for expressing unsurpassed skill and know-how of the Métiers d’Art craftsmanship used in Fine Watchmaking and High Jewelry

Boy· Friend

Boy· Friend is a watch with a masculine allure just for women.

The shape: the octagon. A shape that brings the emblematic and iconic Première watch to mind, as a tribute to the legendary N°5 bottle and to Place Vendôme.

A creation inscribed in the watchmaking vocabulary of the House with its sober, refined design, strong lines, and its signature shape. The design is both contemporary and classic, and its angles are polished or satin-finished.

The inspiration: the Masculine. Chanel takes its first feminine creation, the Première, into masculine territory. The Boy·Friend watch holds within the art of twisting the elements from the masculine wardrobe so dear to Mademoiselle Chanel. With its enigmatic name it doesn’t think twice about shaking up the classic, feminine watchmaking codes.