CHANEL is pleased to announce the re-opening of its boutique at Kingdom Mall, in Riyadh. Like all CHANEL boutiques throughout the world, this new boutique was designed by Peter Marino who has re-interpreted the House’s unique aesthetics and codes, expressing the timeless modernity and elegance that characterize CHANEL.

The single floor boutique – spread over 280 square metres – showcases the CHANEL universe and all of Karl Lagerfeld’s latest creations – Ready-to-Wear, handbags, shoes and accessories – as well as a selection of watches.

Drawing inspiration from Mademoiselle Chanel’s Parisian apartment on 31, rue Cambon, the boutique combines intimacy and elegance into each of the defined rooms. Contrasting materials of soft gold metal as well as white and deep coral stone set the backdrop against the luxurious rich textures of handmade wall finishes, woven wool carpets – reflective of the region’s heritage – and iconic tweed furnishings that together blend the architectural with the artisanal.

Upon entering the boutique through the spacious entrance, clients are invited to explore two rooms dedicated to accessories featuring seasonal handbags, small leather goods, costume jewellery, scarves and glasses, displayed on shelves or delicately staged in small showcases. Continuing further, the generously sized shoe “salon” introduces the season’s shoe collections where plethora of colours and materials are explored in styles from ballerinas to slippers, pumps to loafers.

Located at the center of the boutique, a room devoted to watches proposes an edited selection of timeless pieces from the House, from J12 to the Première, comprising the latest collection Première.Boy de CHANEL.

Finally, an intimate and warm atmosphere can be found in the Ready-to-Wear “salons”, presenting the latest collections by Karl Lagerfeld for CHANEL. Here, clients are invited to linger on the welcoming sofa beautifully illuminated by a crystal chandelier and table lamps by Goossens.

Continuing the brand’s longstanding commitment and support of the arts, various artists such as Peter Dayton, Nancy Lorenz and Ingrid Donat were commissioned to create site-specific artworks and furniture that reflect the modernity of a constantly moving brand.

Designed as the ultimate showcase for CHANEL‘s creativity, the exceptional setting of this revisited boutique provides an unforgettable experience and invitation to enter the world of the House, right in the heart of Riyadh.