Giorgio Armani beauty opened its first boutique in Middle East.  Located in Jeddah’s Red Sea Mall in Saudi Arabia, with its 140sqm space it is the largest Giorgio Armani beauty boutique worldwide.

The new flagship store is an invitation to explore Giorgio Armani’s vision of beauty, experiencing the full beauty products assortment.  In make-up the range spans from award-winning foundations to new exclusive products.  In fragrances the collection includes best sellers such as Armani CODE and Si, as well as the Armani/Privé Haute Couture Fragrances, showcased in a dedicated space.  In skincare, the highly potent and ultra-selective Crema Nera and Armani Prima ranges will be available in exclusivity for the first time in Saudi Arabia.

The new store boasts the latest retail design and architecture, with open spaces and curved lines, balancing the finest materials, textures and fabrics.  It includes touches of red, inspired by the iconic lipstick shade #400, available across the lipstick range; as well as hints of green and black, echoing the natural colour palette of the volcanic island of Pantelleria, the inspiration behind the Crema Nera skincare range

The boutique is an inviting space that offers an ultra-indulgent, playful and luxurious welcoming experience.  It also offers wide gifting options, including dedicated wrapping and personalization.

For those who prefer a personal guide to Giorgio Armani beauty’s exclusive ranges and services, the team of Giorgio Armani Face Designers and Fragrance Experts will be available for a made-to-measure consultation and tailored advice.

To celebrate the opening of the new boutique, an exclusive event was held on Thursday January 24^th in the presence of Saudi Arabian singer Aseel Omran.