Khalid Al Tayer, CEO of Al Tayer Insignia, the retail business of Al Tayer Group, announced the launch of the region’s first luxury ecommerce brand, Ounass, from tomorrow, December 15, 2016.  Initially serving the UAE, the Kingdom of Saudi Arabia and Qatar, Ounass.com curates the best edited selection of women’s ready-to-wear, footwear, handbags, fine jewellery, cosmetics, and home merchandise from the world’s most desirable designer brands, exclusively for the local market.  There will be a number of capsule collections designed exclusively for Ounass.com from such renowned international brands as Gucci and Roland Mouret, and regional favourites Rami Al Ali, Ayesha Depala, and much more.

The dual language (Arabic and English) site offers the world’s most exclusive brands in an editorial environment that is globally relevant but locally led.  With a dedicated in-house team of editorial content creators, this point of differentiation is just one of the many that separates Ounass.com from its international competitors.  Additionally, Ounass.com promises free delivery in less than two hours within Dubai, same day within the UAE and GCC residents outside of the UAE will receive their purchases within 48 hours.  Other benefits to the customer include a cash on delivery option, in-home personal styling services, and easy exchanges and returns.

Speaking ahead of the launch event, Khalid Al Tayer said, “Ounass.com offers the Middle Eastern customer relevant merchandise and content shot locally and created specifically for her lifestyle, together with a service promise unparalleled by any other regional e-tailer.  The site will take her on a seamless personalised journey, where she will always discover the right product, including a constant offering of unique capsule collections and special pieces developed by our partners to satisfy her need for exclusivity.”

Eda Kuloglu, SVP Merchandising for Ounass as well as Al Tayer Insignia’s Department Stores, has worked closely with some of the world’s top luxury designers to create an exclusive merchandise assortment that reflects local tastes.  “We know that our local customers shop all over the world and have access to any number of retailers in the fashion capitals of London, New York, Paris and Milan.  Therefore we have ensured that there will always be exclusive capsules and items not found anywhere else but on Ounass.com,” she states.  “Our customer will be immersed in the definitive home of luxury as the site presents her with locally created editorial content, featuring some of the region’s most influential women.“

Ounass launches with a curated assortment from some of the world’s most exclusive brands including:

Designer: Gucci*, Valentino, Stella McCartney, Alexander McQueen, Moncler, Peter Pilotto*, Erdem, Emilio Pucci, Roland Mouret* and Bottega Veneta. Plus emerging and directional brands such as Ellery, Sacai, Monse, Johanna Ortiz, and Vilshenko.

Contemporary: Self-Portrait, Alexis, Nicholas and Zimmermann mixed with true minimalistic contemporary brands such as Theory, Vince, Helmut Lang, Joseph and a strong directional offering from brands like Acne Studios, Stella Jean, Marques Almeida and MM6.

Footwear and Handbags: Dolce & Gabbana, Gucci, Bottega Veneta, Gianvito Rossi, Jimmy Choo, Nancy Gonzalez, Stella McCartney, Aquazurra, Erdem, Stuart Weitzman, Sophia Webster, Nicholas Kirkwood, Sergio Rossi and Alexandre Birman, and more.

Eveningwear: Monique Lhuillier, Rami Al Ali*,  Elie Saab, Theia, Zuhair Murad, Elizabeth Kennedy, Notte By Marchesa, Rubin Singer, Herve Leger and Safiyaa, to name a few.

Resort: Lila.Eugenie, Yosuzi, Figue, Eugenia Kim*, Lisa Marie Fernandez and Caroline Constas.

Beauty: Acqua di Parma, Armani Beauty, Sisley, YSL, Diptyque, Memo Perfumes, Rodial, Lancome, Bvlgari, Laura Mercier, By Kilian and many more.

Fine Jewellery: Boucheron, David Yurman, Pomellato, Delfina Delettrez, Bee Goddess and Marli*, among others.

Home: Jonathan Adler, Michael Aram, Kate Spade, Roberto Cavalli and Fornasetti, to name only a few.

* brands presenting exclusive capsule collections or items at launch