French brand Zadig & Voltaire unveiled its Fall-Winter 16 collection in the UAE on Wednesday 11th of May in a very Parisian setting at Frioul, Madinat Jumeirah. Press, influencers and brand’s VIP customers gathered for a night of entertainment, from the GlitterBox that tattooed the guests in unique glittery designs, to the soft rock band that oozed the feel of the brand.
A DJ, a live Snapchat, and a customized SharingBox that printed instant images of the guests in Zadig & Voltaire props were also a part of the night’s many activities.
The collection’s setting was the reproduction of the brand’s presentation in Paris during March’s Ready-to-Wear Fashion Week.
Ready-To-Wear looks were suspended on large wooden installations giving the impression that the collection was floating in the venue which looked like a typical Parisian apartment with its wooden flooring and white furniture.
Accessories were placed on top of vintage TV screens playing the brand’s Fall-Winter 16 video.
Zadig loves Paris. This season more than ever, creative director Cecilia BÖNSTRÖM pays tribute to the city in which the fashion house was born.
Insanely feminine yet voluptuously masculine, the elegance of the Zadig & Voltaire girl derives its strength and independence from a mix of vintage effects and prints, mesh cocoon-like shapes from Italy and South America, ultra-soft furs and leathers to caress, maxi volumes cut through with light silks and lace.
Few Men’s looks were displayed as well, complementing the women’s collection.