World-renowned British actor Kit Harington joins the Dolce & Gabbana family in the exciting new video and print campaign of The One for Men. His charismatic personality makes him the perfect ambassador for the fragrance. He is the Dolce & Gabbana man.

The advertising campaign depicts real people, real streets, real life, and a genuine personality: Kit Harington feels at home in this vibrant open-air market on the streets of Naples, surrounded by families, performers and food vendors. In this energetic and playful mood, he shares a smile, a few dance steps, and some pizza with Neapolitans who are carried away by the festive atmosphere.

In keeping with Dolce & Gabbana’s authenticity, the new documentary-style film for The One for Men was captured by Matteo Garrone, with a hand-held camera. The visuals of the campaign also capture the narrative essence of this encounter with truth and objectivity. Combining swing and jazz, the Neapolitan joyful soundtrack “Tu vuò fa’ l’americano” (“You want to be an American”) conveys even more happiness and togetherness while celebrating the genuineness and the charm of the Italian culture. A world where everyone can be The One.

Dolce & Gabbana The One for Men Eau de Toilette and Dolce & Gabbana Exclusive Edition, The One Royal Night

Utterly modern yet a true classic, The One for Men reflects the playful charm, the self-confidence and the inborn appeal of the Dolce & Gabbana man. As sharply-tailored as a suit, The One for Men is presented in an elegant heavy glass bottle with geometric lines, crowned by a brushed brown cap made of metal: a true and assertive design statement.

Launched in 2008, and created by Olivier Polge, The One for Men Eau de Toilette gives off a refined accord of oriental wood and tobacco, with a vibrant blend of spices and herbs: coriander, basil, cardamom and ginger- a concentrate of masculine elegance and sophistication.

The One for Men range also includes the One Royal Night by perfumer Jean-Christophe Hérault. The fragrance explores the multifaceted world of spices and oriental amber, steeped in mystery.

World-renowned British actor Kit Harington joins the Dolce & Gabbana family.