What Went Down at Sole DXB 2017

Sole DXB, in partnership with d3, reflects on highlights from yet another spectacular event, the sixth edition of the annual three-day street culture fair. With the support of Cadillac, Coca Cola and in association with Dubai Tourism, Sole DXB returned to spotlight the legacy and influence of Japanese contemporary design through its five key pillars: art, food, music, sport and style. As the dust settles on Sole DXB 2017, take a look at what went down.

Raj Malhotra, Partner of Sole DXB says:  “We’ve just capped our strongest and richest festival to date. The energy, contributions, and attendance of the people who came out from both here and abroad, show that Dubai is very much at the forefront of contemporary culture.  Going into 2018, we look forward to showcasing our vision of this scene- and taking it to brand new heights.”

Take a look at our highlights of the three-day affair:

Sole DXB- the sixth edition of the annual three-day street culture fair.


Live Music


Headlining Friday at Sole DXB, one of the innovators of the UK grime sound that has taken over the world in the last couple of years. The Londoner effortlessly showed there’s much more to him than simply grime, rapping his way through various tempos and bringing his show and the first full day of Sole DXB to an energetic climax with tracks from his 2016 album ‘Made In The Manor’ and his cult classic back catalogue.


Teyana Taylor Presented by Reebok

Presented by Reebok, NY-born singer songwriter Teyana Taylor performed a debut Dubai show to a rapturous crowd on Saturday afternoon. The GOOD Music-signed artist dropped serious beats and choreography that will surely see her invited back in the UAE before long.

Teyana Taylor presented by Reebok



Early Retirement

Sole DXB’s own concept store, Early Retirement, took an experimental twist for 2017. This year, in partnership with Virgin Megastore, Sole DXB landed five specially imported smart vending machines at the event’s entrance, offering a glimpse into the future of retail- filled with exclusive Sole DXB merchandise and collabs, plus hundreds of hard-to-find items specially sourced from some of Tokyo’s most intriguing backstreet stores.

Early Retirement Vending Machines at Sole DXB



Cadillac, in partnership with The Andy Warhol Museum, exclusively launched the final showing of Letters to Andy Warhol at Sole DXB- an archive-led exhibition like no other.

Cadillac Presents ‘Letters To Andy Warhol’ Exhibition

Dior Homme

Dior Homme collaborated with Parisian manufacturer Bogarde to produce a very special limited-edition BMX bike- exclusively available to pre-order the bike at Sole DXB, before available upon request to order in Dior Homme boutiques worldwide. Dior Homme also released a one-off B01 Sneaker exclusively at Sole DXB this weekend.


Les Benjamins X Bloomingdales

Street-Chic fashion house Les Benjamins, teamed up with Bloomingdales, to create an exclusive capsule collection for Dubai. With the foundations of urban, mixed wth graphic motifs and placement prints, the 10 piece collection was univeiled at Sole DXB to the perfect crowd of fresh visionaries’.

Keep up to date with Sole DXB via their website.