The Versace SS18 Campaign: A New School Take On A Family Tradition
Through the years, every Versace image has always told a story. Usually a story of individuality, of character, of the strength to do things differently. Spanning across four influential decades, the broader Versace family (not
Through the years, every Versace image has always told a story. Usually a story of individuality, of character, of the strength to do things differently. Spanning across four influential decades, the broader Versace family (not just of Donatella and her brother Gianni, but of their favoured photographers and supermodels alike) have shaped fashion as we know it. And now, this “super-family” returns to mark the beginning of the 40th anniversary of the fashion house.
Conceived by Artistic Director Donatella Versace and shot by legendary collaborator Steven Meisel, the Versace Spring Summer 2018 Campaign portrays – together for the first time in decades – some of the most iconic forces in fashion along with today’s hottest talent, in individual portraits capturing their unique personalities. Each image is pure energy. Each shot complements the other. Every pose brings out the model’s true character in a series of images that give voice in a new age to the same Versace principles that have resonated down the decades: creativity, empowerment, inclusivity, and that inimitable Versace sense of daring.
Gianni’s most beloved prints and boldest looks, updated for a modern age in Donatella’s Tribute Collection, are seen both on models who walked down the runway in his original designs, and on those who grew up aspiring to be like them. A celebration of beauty that has no age limit, no fear, no restraint.
The super-cast is led by Naomi Campbell and Christy Turlington, together with Gisele Bündchen, Irina Shayk, Raquel Zimmerman, Natalia Vodianova, Gigi Hadid, Vittoria Ceretti, Kaia Gerber, Cara Taylor, Birgit Kos, Grace Elizabeth and Noah Luis Brown.
“This campaign represents the link between past and present. You need to know who you are, and where you are coming from, to build your future. And when you are at the head of a brand with such a strong heritage as mine, you can only embrace it. This is the reason why I wanted to see this iconic super model cast next to the soon-to-be-iconic girls of the future.”- Donatella Versace.
Photographer: Steven Meisel
Artistic Director: Donatella Versace
Art Director: Ferdinando Verderi
Stylist: Jacob K
Makeup: Pat McGrath
Hair: Guido Palau