Valentino is pleased to announce the opening of its boutique within the walls of the Mall of Qatar, in Doha.

The 371 square meter boutique continues the innovative store concept developed by the Valentino Creative Direction together with renowned British architect David Chipperfield.

The store concept combines old and new in order to generate a kind of Palazzo atmosphere, steering away from a pure showroom and promoting a new retail architectural format in place of a more traditional retail boutique structure.

The architecture is designed to complement the pieces on display, making use of a range of discreetly opulent materials – terrazzo stone wall panels and palladiana marble flooring, artisan- crafted brass and wooden shelving and racks, refined benches and hand knotted rugs – to focus attention on the collections and evoke a sense of intimacy.

The boutique features two Valentino VIP areas, one for man and one for women, which provides exclusive services for customers upon dedicated appointments. The boutique will also offer men’s made to measure, allowing a complete customization of the menswear items.

The Doha boutique offers a one-of-a-kind brand experience and caters an elite clientele, serving both its male and female clients in a single location and will carry all womenwear and menswear product categories: ready-to-wear, accessories and fragrances creating a shared personal atmosphere while still maintaining the brand’s fundamental values of craftsmanship, romanticism and classical style.