REDValentino is celebrating the 2019 edition of Chelsea in Bloom.

As you make your way through the whimsical atmosphere of the REDValentino London’s flagship store located at 133, Sloane Street- you will be mesmerized by the brave design combinations, narrated with creativity and passion by Creative Director Pierpaolo Piccioli, together with architect and designer India Mahdavi.

The great brass façade is decorated with an impressive floral installation that invites customers to discover an enchanting space. This year’s fascinating theme, is a journey into the water realm: the sea. A contradictory symbol of power, beauty, respect and peacefulness. The sea has for centuries played a role in literature, sometimes as a gentle and serene background presence but often as a dashing personification of strength, danger and human’s unconscious. The Ancients worshiped and personified it, being a hostile environment populated by fantastic creatures.

For the occasion, the REDValentino store will transform into a dreamy underwater scenery, created with a variety of unique protea, crysanthemus, platicerum, selected by floral designer Larry Walshe.

During the celebration REDValentino will present a limited edition t-shirt and camera bag, which is the result of the artful collaboration with Poppy Chancellor, a.k.a Poppy’s Papercuts.

The London-based artist is the living embodiment of her work – bold, and bounding with positivity. Using her crafty skills, she creates a real signature style. Sassy, fun, and sophisticated pieces of art generated from the ancient art of paper-cutting.

‘ I love how hands tell a story. They are full of character, delicate, affectionate and strong. Paper-cutting is bold and fragile at the same time, which is why these illustrations compliment the REDValentino philosophy so well.’ – Poppy Chancellor

Within the store, the new Fall/Winter 2019-20 Pre collection will be on display; a collection dedicated to a creative and unconventional girl.

A new adventure under the sea is about to begin!

REDValentino for Chelsea in Bloom

May 20th – 25th, 10 am – 8 pm


Monday May 20th 3pm – 8pm

133 Sloane Street – London, SW1X 9AX