British actor Matthew Goode fronts the new Pal Zileri Spring Summer 2017 ad campaign perfectly emboding the mix of elegance and contemporary tradition that defines the brand’s aesthetic.

Shot by German photographer Dylan Don outdoors in the ground-breaking Muralla Roja compound in Calpe, Spain, designed by Spanish architect Ricardo Bofil, Goode displays a unique and controlled attitude against the sun-soaked hues of the buildings.

Color, light and the graphic lines of both the location and the clothes play a key role in expressing the essence of the collection and its distinctive mismatch of 3D textures, volumes and shiny/matte effects, all awash in terracotta red, turquoise, plum, sky blue and burnt orange. The striking architecture of the Muralla Rojo building, characterized by interlocking stairs, platforms and bridges, exalts a lifestyle appeal that Goode elevates with an effortless and dynamic spirit, melding time-honored savoire-faire with a fashion-forward twist.