NET-A-PORTER Celebrates Ramadan With Modest Fashion


With the Holy month just around the corner, it means one thing: fashion. Ramadan is a time of reflection, however, it’s also a time to show-off some serious style. With NET-A-PORTER celebrating the start of Ramadan by launching a dedicated campaign and a curation of a number of exclusive capsule collections, that are not only chic and modest but timeless within style, and a nod to tradition.

L-R: Oscar De La Renta, Etro and Ralph & Russo. 

The exclusive capsules comprise of flowing fils coupè silks in vibrant colors and prints from Dundas, elaborately ornate jewel-tone gowns from Oscar de la Renta and distinctively glamorous jumpsuits and embellished gowns from Rasario.  Reem Acra’s collection features luxurious fabrics elegant draping, embodying modern refinement. Ralph & Russo presents further evening-wear options including beautiful craftsmanship and detail, while Jenny Packham’s intricate embroidery provides the ultimate after dark glamour. Naeem Khan delivers a capsule of flowing, delicate pieces which stand out for their unique artistry and Carolina Herrera, Galvan, Louisa Parris, to Marchesa, Marchesa Notte, Safiyaa, as well as Talbot Runhof, Mary Katrantzou, Haider Ackermann and Etro complete the selection to perfection.

The campaign is shot by Alex Franco in Marrakech and stars model Saffron Vadher, reflecting NET-A-PORTER’s elegant, yet contemporary perspective on eveningwear and is completed with elevated finishing touches from fine jewelry brands Buccellati, Selim Mouzannar and Anissa Kermiche.

L-R: Rosario, Reem Acra and Jenny Packham.

“The interest in special pieces designed specifically for Ramadan alongside modest fashion in general has increased significantly over the past few years, not only in the Middle East, but globally. Our curation of 17 exclusives capsules purposely tailored to the occasion is our largest edit to date and will no doubt fulfill all our customers’ needs. Highlights include elegant offerings with exceptional craftsmanship and intricate details from Oscar De La Renta, Ralph & Russo, Dundas, Jenny Packham, Reem Acra, Naeem Khan, Mary Katrantzou and Haider Ackermann.” – Elizabeth von der Goltz, Global Buying Director.

Photographed by Alex Franco, and features model Saffron Vadher.

Discover more of the chic capsule collections, here.