Michael Kors, is pleased to recognize Qixi this year, with a dedicated campaign and two special-edition Whitney handbags designed in collaboration with actress and brand ambassador Yang Mi. Qixi, which is based on a nearly 2,000-year-old romantic Chinese legend, most closely resembles Western Valentine’s Day.
The special-edition handbags are a fresh take on the brand’s new Whitney, featuring heart and star-shaped silver-tone hardware in a nod to the meaning of Qixi. The bag will be available in both bright red and black leather, which Yang Mi chose to reflect her personality and personal style.
Shot by renowned Chinese photographer Chen Man, and inspired by the story of Qixi, she captured the special-edition Whitney, against a whimsical backdrop of the sky at sunset.
The Qixi Whitney bags launched on August the 1st, at a special event in Shanghai with Yang Mi, and is available worldwide. The event will also celebrate the unveiling of the Michael Kors x Yang Mi pop-up concept, allowing fans to celebrate and shop the collaboration in Shanghai until August the 19th, and in Chengdu from August 25th to September the 2nd.
“I’m very excited to have designed these special bags for Qixi as part of my ambassadorship with Michael Kors,” said Yang Mi. “I find the Michael Kors woman to be chic, charming and confident, and I hope she’ll love these two new handbag styles.” When speaking about the inspiration behind the new bags, Yang Mi said, “Studs are always a part of my style, so I knew I wanted to use them in these designs. The heart shapes were perfect for symbolizing love this Qixi, while the star shapes were all about adding a little personality and attitude.”
To celebrate the handbag collaboration, Michael Kors is pleased to release a campaign featuring Mi shot by renowned Chinese photographer Chen Man. Inspired by the story of Qixi, she captured the special-edition Whitney against a whimsical backdrop of the sky at sunset.
“Qixi is one of those special holidays where the sentiment- love that endures, can be understood and celebrated wherever you are,” said Michael Kors. “And when we started to design a celebratory product, I thought who better to partner with than our ambassador Yang Mi.”