MATCHESFASHION.COM has launched a high summer vacation capsule collection with British womenswear designer Emilia Wickstead. The twenty-seven-piece collection features hand drawn designs inspired by the seaside and the designer’s European summer vacations.
To celebrate the launch of the collection, MATCHESFASHION.COM and Emilia Wickstead collaborated on a campaign shoot and video, with the creative direction provided by the designer herself.
Emilia Wickstead, stated:
“This capsule collection was shot on Super 8mm film at the old-world Tresanton Hotel, a quaint setting on the cliffs overlooking the Cornish seaside. I loved emphasising the playful side to summer dressing – nautical prints sit alongside Italian linens, evoking thoughts of a timeless fun summer. There is spirit and nostalgia that resonates with the perfect kind of holiday and memories of a bygone summer get away. I love the carefree elements to this collection that link with summer perfect silhouettes”.
The Emilia Wickstead exclusive capsule collection is one of over 30 vacation exclusives launching in celebration of the partnership between MATCHESFASHION.COM and the Pellicano Hotels Group for an Italian Grand Tour in May 2019.
The collaborative activation will feature events hosted by MATCHESFASHION.COM at the three hotels in the Pellicano Hotels Group- Hotel Il Pellicano, La Posta Vecchia and the soon to launch Mezzatorre. MATCHESFASHION.COM will also host a pop-up on a 1930’s yacht, inspired by their 5 Carlos Place retail townhouse in London, and featuring events, programming and a curated shopping experience, that will travel between the three hotels from the 31st of May to the 6th of June.