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Longchamp SS19: 70s Glamour

Vibrant silhouettes of 70s glamour, the Californian spirit and an audacious sense of Parisian elegance are at the core of Longchamp’s inspiration for their SS19 collection.

For her first runway show, Creative Director Sophie Delafontaine, makes a tribute to life-long admired aesthetics of inimitable tastemakers, Anita Pallenberg and Veruschka, seamlessly blended with the style of the universal Longchamp woman. It’s unexpected and effortless, evoking dreamy desert drives and late nights in L.A- the kind of scenarios that call for airy feminine transparent animal print dresses on top of leather bikinis or fringed jackets worn over soft macramé dresses.

The mixed and contrasted layering makes the styles incomparable. Ikat becomes a signature motif throughout the collection, printed on leather fringe and embroidered on delicate tulle fabrics. Bringing out the silhouettes’ uniqueness and sensuality, brand new bag lines like the Amazone are adorned with stones, twisted with contrasting colourful materials while the Cavalcade in envisioned in vivid colours and animal prints. Both focus on the collection’s daringly refined spirit with the statement-making leather fringes electrifying all accessories as an homage to bold style icons.

The colour palette is influenced by the vibrancy of bright summer days. Rust-hued leathers are whipstitched with turquoise leather while black and white details lend an urban sense, a tribute of sorts to our decision to show our collection in New York City.

The shoes in the collection, including graphic, suede gladiators and fur slippers- are flat to signify the ease of movement and a love of the outdoors. Forty looks were created in total, all with an emphasis on Longchamp’s historic use of leather- all powered by an emotional movie-like soundtrack bringing the collection into the future as a culmination of Longchamp’s seventy years in fashion.