This Autumn-Winter season, Level Shoes embarked on a journey to uncover the magic of India. The ‘Dear India’ campaign is a love letter to the wondrous and textured culture of a country full of magic, romance, and celebration.
India, with her rich and vibrant heritage has served as an inspiration for international fashion for decades, and now- as the backdrop to the Level Shoes AW17 campaign. In a season that speaks to the richness of colour, texture and treatment, the spirit of India is translated into exclusive collections, curated talks and an extraordinary store transformation. Sixteen designers were invited to join the celebration by creating an opulent Indian inspired piece, as part of an exclusive capsule collection, in line with AW17 trends.
To add to the exclusive collections, four of India’s celebrated designers join leading international footwear names, to marry their craft and share in their love for India, to create styles that truly represent the beauty of both worlds.
Chloe Gosselin, designer of French luxury shoe brand and Indian couturier Gaurav Gupta who is recognised as one of the strongest voices in couture and fashion from India, created a one of-a-kind style for Level Shoes. Dubai-based fashion designer Maha Abdul Rasheed of Bambah and Fizzy Goblet, a young Indian footwear brand by Laksheeta Govil, came together to create a collection of Indian Juttis with a twist- which truly represent the beauty of both Bambah’s SS’18 RTW collection and Fizzy Goblets traditional designs.
Sparked by the abundant designs of the Indian wedding ceremony and the alluring landscapes, designers have recreated the beauty of India as seen in their eyes. The exclusive women’s collections include Alberta Ferretti, Aquazzura, Laurence Dacade, Malone Souliers, Tods, Ingie Paris and Rupert Sanderson to name a few. For men, designers Edhen Milano, CB Made in Italy, Duke & Dexter and Stemar created exquisite styles inspired by the majesty of India.
Enriching the journey further, Level Shoes will continue to explore the rich and dynamic narrative of India through talks hosted in-store across September and October, with special appearances by guest collaborators. Taking inspiration from the Indian wedding ceremony, the store will transform using different aspects of a traditional wedding and iconic architecture of India. With the aim of celebrating India’s rich heritage, there will also be a focus on craftsmanship, celebrated poets, traditional cuisine, emerging art and the undeniable glamour of Bollywood.
Level Shoes will commemorate the campaign with a three-day festival in store from October 12th to the 14th ahead of Diwali, The Festival of Lights to immerse its guests into the wondrous pathways of India filled with light, colour, and energy.
The ‘Dear India’ collections launch in-store and on levelshoes.com throughout September and October 2017.