Wearable Technology Reimagined: Introducing the “Montblanc for BMW” Activity Key Set
As BMW continues to explore the future of the luxury automotive experience by pushing the boundaries of innovation, Montblanc brings its cutting-edge approach to design and performance to the creation of a new accessory: the “Montblanc
As BMW continues to explore the future of the luxury automotive experience by pushing the boundaries of innovation, Montblanc brings its cutting-edge approach to design and performance to the creation of a new accessory: the “Montblanc for BMW” Activity Key Set. The next generation in wearable technology, this sleek accessory gives the driver access to seamless functionalities such as opening the door handles of the car at a distance and starting or stopping the engine without ever having to find the right button to press. With its pure lines and polished surfaces, the ultra-thin black rectangular key is nearly half the size of a standard car key and has the versatility to be worn three different ways. The base module can be attached to a leather strap crafted in the Maison’s Pelletteria in Florence, to be comfortably worn around the wrist. Additionally, the activity key can be added to a clip so it can be clipped onto clothing or luggage or alternatively be placed on a key ring.
“Working in partnership with BMW, Montblanc continues to explore new frontiers in wearable technology, finding creative ways to bring together its flair for cutting-edge design and passion for technological innovation,” says Jérôme Lambert, CEO Montblanc. “Seamless, smart and functional, the Activity Key is designed for on-the-go modern explorers, individuals who seek technology that complements their lifestyle in a meaningful way, while never compromising on style.”
This limited edition is the third collaboration between two luxury pioneers united by a passion for ground-breaking technological innovation and elegant design, following the creation of a collection of customized leather goods and writing instruments for the launch BMW 7 Series in 2015 and a Montblanc Centennial Fountain Pen released to commemorate the automobile manufacturer’s 100th anniversary in 2016.
For the launch of the new BMW 5 series the new Activity Key, measuring a mere 5cm by 2cm, is the smallest ID transmitter in the BMW portfolio and delivers a seamless experience to its user through the complete absence of buttons.
The product of the shared pursuit of performance, quality and uncompromising elegance, the Activity Key introduces a new layer of functionality and sophistication to BMW’s signature driving experience, and will be available in Summer 2017 at BMW dealers.
Montblanc for BMW Activity Key Set: 430,00 EUR