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Introducing Amarna, The Sculptural Debut Bag Collection

Egyptian and London based brand, Sabry Marouf launches its AW18’ debut collection titled, ‘Amarna’, which took off with the creative reworking of King Tutankhamun’s mask- into a top-handle day bag, introduces the concept of wearable

Introducing Amarna, The Sculptural Debut Bag Collection

Egyptian and London based brand, Sabry Marouf launches its AW18’ debut collection titled, ‘Amarna’, which took off with the creative reworking of King Tutankhamun’s mask- into a top-handle day bag, introduces the concept of wearable artefacts; timeless and cherished. Designers, Ahmed Sabry and Daki Marouf’s creations pay tribute to their heritage, combining Ancient Egypt with modern expressions for a new kind of storytelling.

The designers were captivated by a book titled, The Royal Women of Amarna, published by the Metropolitan Museum of Art, which spoke of the time King Akhenaten and Nefertiti ruled (1351–1334 BC), bringing a revolutionary era in religion, art and society. The work of Royal sculptor Thutmose, famous for his bust of Nefertiti discovered in 1912, is paid tribute to within the collection alongside Djed, the symbolic backbone of the mythical god Osiris and the fortuitous Scarab, an emblem of renewal and protection.

Merging the latest processes with artisanal hand technique, Amarna is the result of a long process of actualization. The bags are unique shapes within the conventions of traditional leather goods, so the designs required considerable research and development. Custom resin frames have been developed to feel like rare materials such as carnelian, malachite, carrara marble or tortoiseshell, whilst the bags feature exclusive hardware, hand worked exotic woods and premium Italian leather.

Between Italy, Egypt and Spain, four models are offered from day mini-bags to a minaudière: The King Tut; Mini-Tut; Scarab and Djed.

These timeless Object d’Art pieces combine artisanal tradition with the latest technology in manufacture. Ancient Egypt is transposed as a new design language, the expression entirely modern.

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