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Givenchy Unveils The ‘Night Noir’ AW 18 Campaign

Givenchy Unveils The 'Night Noir’ AW 18 Campaign

This season Clare Waight Keller celebrates the thrill of where the night may lead, with Givenchy’s ‘The Night Noir’. The in-crowd is heading to a party at a secret address- getting there is about having the right GPS coordinates – and the right look. Once inside, there’s more going on than meets the eye.

The Givenchy ‘Night Noir’ Autumn-Winter 2018 campaign, photographed by Steven Meisel, under the direction of Clare Waight Keller, celebrates stolen moments, captured on the fly. It’s an edgy scene somewhere vaguely underground, black and white images echo Berlin in the mid-Eighties, yet are very much of-the moment, staying true to Clare Waight Keller’s latest Givenchy ready-to-wear collection of the same name.

Givenchy Unveils The 'Night Noir’ AW 18 Campaign

The secret location could be anywhere, someplace in a fringe neighbourhood of Paris, London, New York, Tokyo or Shanghai- lovers seize the intensity of an instant, alone in the crowd. Givenchy’s inherent duality appears as couples give it all up during a night on the town: there’s freedom in the turbulence of a dance floor, high voltage seduction, revelation and concealment, stolen embraces. At sunrise, it will all feel like a dream, real or imagined, the mystery remains.

In keeping with the spirit of the Night Noir advertising campaign, Givenchy will be conducting a 4G wildposting sticker campaign in various cities around the world. The images will become real: be on the lookout and stay tuned for details.

“I wanted to capture the reality of the modern couple in all its diversity: amid a bustling scene or on a crowded dance floor, these urban characters always manage to find each other and flock together in the dark. I loved the idea of capturing a Givenchy romance through Steven Meisel’s masterful cinematic lens.” States Clare Waight Keller.

Givenchy Unveils The 'Night Noir’ AW 18 Campaign

Credits:

Creative Director: Clare Waight Keller

Photographer: Steven Meisel

Models: Karolin Wolter, Sohyun Jung, Veronika Kunz, Massima Lei, to Alexis Sundman, Tamy Glauser, Hamid Khodja, as well as Antoni Jankiewicz, Henry Kitcher, Xu Meen and Wellington Grant.