This month MonarQi the UAEs leading wellness and beauty distributor, announces the launch of famed nail brand Cuccio into the region, the latest beauty brand to be added to MonarQi’s glittering portfolio of beauty brands.

Cuccio, the celebrated US beauty brand dedicated to ‘all things’ nails have officially landed in the UAE. The brand offers a vast range of colours and professional techniques that has ensured Cuccio as brand leaders in the beauty industry for over 30 years. Cuccio delivers couture design and individual expression with their cutting-edge beauty lines. The brand always maintains the highest quality of products, dedication to training and an ever-evolving beauty range which has ensured the brand a place in the upper echelons of best in beauty, year after year.

Cuccio was founded by Tony Cuccio and Roberta Cuccio, true visionaries and trendsetters who were key in shaping the beauty industry in what it is today. The entrepreneurial couple literally built their empire out of a suitcase of cosmetics in 1981 on Venice Beach, California. The business is now a multi-million-dollar global corporation, placing the brand as the largest nail and beauty product manufacturer in the world in 1986. They achieved the ultimate recognition making INC. 500 and Entrepreneur of the year in 1999. The successful duo went on to found “Cuccio Naturale” the first natural nail, hand and foot care treatment product line inspired by Tony’s Italian background and passion for his country of heritage. The products were developed to enhance and beautify clients worldwide, only using the most natural ingredients.

The introduction of Cuccio into the Middle East highlights the regions booming beauty industry and the need to introduce innovative beauty techniques. Cuccio raises the bar on the current mani-pedi experience in the UAE to expressive new heights, reflecting the taste and trends of the regions sophisticated and discerning beauty clientele. Tony Cuccio has succeeded in not only writing history but molding the future of nails with his innovative high quality products, that represent the latest and hottest nail fashions globally.

Tony Cuccio will be in Dubai from the 26^th to 28^th March for the launch of the brand into the UAE. Tony will be hosting Nailinars on the Cuccio Effect throughout his stay, offering salons, spas and technicians the opportunity to talk to the man behind the brand on how to enhance the nail experience for their customers and the latest trends from Cuccio’s innovative range of products and techniques.