For more than 20 years, CHANEL has accompanied women in every dimension of their lives, creating connections between their environment, their lifestyle and their beauty. This concept has brought a new orientation to the studies led by CHANEL Research on aging. Today, the laboratories are exploring another way for women to take care of themselves which goes against the grain of the «anti-age combat»: longevity. This active approach is for all women who wish to preserve and develop their beauty capital while remaining true to themselves.

CHANEL Research took inspiration from the atypical locations, called blue zones, characterized by populations with exceptional longevity. In addition to remarkable ecosystems, these populations all share a lifestyle based on four major common factors: a healthy, balanced diet, regular physical activity, better stress management and a close-knit social structure.

By crossing the data gathered on cutaneous aging with the latest studies made on longevity, CHANEL Research has identi ed similarities between the behavior of centenarians and that of people whose skin maintains a youthful appearance long term. It has brought to light four mechanisms essential to cutaneous longevity:

– cellular energy, comparable to daily physical exercise;

– cellular metabolism, just as important as a balanced diet;

– adaptation to cellular stress, essential in facing the onslaught of daily life; – intercellular communication, essential to the skin’s wellness.

Blue zones, true sources of inspiration, are replete with plants recognized for their power and effectiveness. CHANEL Research therefore focused its attention on nutritious plants endemic to these zones, selecting a combination of three ingredients able to intervene on all four of these levels: green coffee of Costa Rica, the olive of Sardinia and the lentisk of Greece. Then, in keeping with its expertise, it combined the power of nature with avant-garde technologies to create pure, powerful active ingredients. Meticulously concentrated through customized extraction processes, these three active ingredients improve cutaneous longevity and activate the skin’s youthfulness. Application after application, skin appears younger and healthier. It is smoother and  rmer, and the complexion is more even.

With BLUE SERUM, it’s not about combatting aging, but rather about wellness with a new approach to skin youthfulness. Women become active participants in their own beauty. Compatible with any skincare line, BLUE SERUM is a serum that initiates the daily beautiful ritual.