This May, Benefit Cosmetics brings their Bold Is Beautiful project to Dubai. The Bold is Beautiful Project reaches beyond the beauty counter to give back to the local communities that we call home. Through the Bold is Beautiful Project, Benefit transforms brows for bolder futures! Every dirham from Benefit’s signature brow wax service will go to charities empowering women and girls around the world. In case of Dubai, the proceeds will go to The Dubai Foundation for Women and Children (DFWAC), which is the first licensed non-profit shelter in the UAE for women and children victims of domestic violence, child abuse, and human trafficking.

“The number one goal is to give [all] money away,” said Annie-Ford Danielson, one of the Beauty Authorities of Benefit, “ because when you start doing 75% or 25% it becomes disingenuous.” This is the second year for Bold Is Beautiful, with 2015 helping the brand raise $2.9 million in the US, the UK, Australia and France. Bold Is Beautiful is a wonderful way to give back to the community and those in need while still looking fabulous and fierce.

Bold Is Beautiful will be avilable during the month of May at Sephora stores in Dubai Mall, Mall of the Emirates, The Walk at JBR, Dubai Marina Mall and City Walk.