House of Hend, which is a poetic expression of creativity from Her Highness Sheikha Hend Al Qassemi, is heading to London next month, for Pure London Show. Pure London, the UK’s largest fashion trade show, will be held on 22nd to 24th of July and is undoubtedly the number one destination for inspiration and buying.

Hosted bi-annually, Pure London covers all categories from premium womenswear to accessories and footwear and newly introduced Pure Conscious, a sector dedicated to ethical and sustainable fashion.

House of Hend, is heading to ‘The Festival of Fashion’ at Pure London, next month.

House of Hend’s feminine silhouettes, intricate embroidery and delicate details play the key role within the fashion house, which is a combination of East and West- with a chic, royal flair. Launched back in 2007, by the visionary Sheikha Hend Al Qassemi, the brand employs a professional team of designers, stylist and PR specialists to shape the brand into a luxurious symbol of clothing and accessories.

The brand has a high-fashion line of both traditional Middle Eastern and modern and fashion forward Western styles- which will be displayed within Pure London, creating a luxury and distinctive style concept.

Her Highness Sheikha Hend Faisal Al Qassemi, the visionary behind House of Hend, discusses with Global Fashion Channel the importance of style within fashion, during The Royal Gala.

Discover our brand profile on Pure London, here.