Guerlain opens first boutique in the Middle East!

Guerlain is opening its first boutique in the Middle East! Located in Riyadh Park, Saudi Arabia, this new store entirely dedicated to fragrance pays tribute to the profession to which Guerlain owes its renown since 1828 : the profession of Perfumer. Through a fabulous presentation display, made possible thanks to the previously unseen archives from its heritage, Guerlain invites you to discover the World and Wonders of the perfumer. Jicky, L’Heure Bleue, Mitsouko, Shalimar, Vétiver, Samsara, Mon Guerlain, Santal Royal etc. are all iconic creations with the ability to take the imagination on a journey through time and space.

From the founder, Pierre-François-Pascal Guerlain, exploring Imperial Russia in a stage coach on the search for his birchessence, through Jacques Guerlain and his Indonesian Benzoin, to Thierry Wasser and his Indian Vetiver, for which he developed a sustainable and ethical supply channel, the perfumer leads us to magical lands where dream and reality, the conscious and the imaginary become one, all the better to blend together.

Guerlain’s new boutique, served by an exceptional heritage, showcases the richness and unique profusion of Guerlain’s world: 110 fragrances are available out of the 1,100 created since 1828. It offers visitors a customisation and fragrance consultation service to guide them in their choices. The colored bee bottles which are exclusively available at the Guerlain Parfumeur boutique, can be refilled at the fountains, which highlights our commitment to the environment and sustainability. Designed as a fragrance library, the only one of its kind in the world, Guerlain’s 110 creations are presented as 110 chapters in the history of French perfumery, classed according to the perfumer’s 14 favourite raw materials. These natural raw materials so beloved by Guerlain, known as the “Guerlinade”, perfectly expresses its spirit of creativity, its sense of daring, the art of overdosing and short formulas.

Discover your fragrance profile thanks to a digital consultation. Fun, fast and incredibly accurate and effective, the digital consultation designed by Guerlain enables you to create your unique and personal olfactory profile in just a few clicks, to guide you in your search and find your signature fragrance.

Guerlain Parfumeur Boutique, Riyadh Park – Ground floor, next to Entrance 2 – Prices start from170 USD.

 **250 ml, 500 ml,1L.