A selection of bloggers and press from top tier lifestyle magazines were invited to Socialista in DIFC, the private member’s lounge on February 21st. The occasion? To celebrate the unveiling of TUMI’s newest Spring 2017 collection.  

From extended trips to the daily commute, the landscape of travel has evolved from linear journeys to the multi-faceted and inter-connected. Surroundings and situations may change but the need for stylish, trustworthy and multifunctional travel pieces remains the same. As a brand in motion, TUMI continues to redefine the travel experience for Spring 2017 by helping Global Citizens perfect their journeys every day. This season’s collections take on a fresh look with a mix of classic neutrals and bright, playful hues inspired by Havana, the vibrant capital city of Cuba. A bustling metropolis trapped in time, Havana is a combination of past and present: colonial-era architecture meets modernity set against a backdrop of a rich and lively culture. The exhilarating color palette and strong prints reflect the influence of Cuba’s historic and well-preserved architecture TUMI remains the ultimate travel companion for mega-tasking Global Citizens whose ever-changing schedules demand the very best in quality, style and functionality.

From the finest Cuban finger foods to the tastiest Mojitos, Socialista’s Cuban themed decor perfectly encapsulated the Havana inspired collection -a  Caribbean playground, filled with the romance, excitement, music and the flavours of the Cuban culture. The intimate celebration offered the perfect setting for guests to discover the new collection which included the Arrive Leather, V3, 19 Degree, Alpha Bravo Reflective and Voyageur assortments- all of which embodied the meticulous craftsmanship, technical innovation and functional superiority that TUMI is renowned for.

Guests mingled, posed for pictures while grooving to smooth tunes played by the resident DJ. Most importantly, guests were able to discover their PACKING PERSONALITY through an interactive quiz, proving the brand is able to meet the demands and itineraries of modern travelers, regardless of their packing persona. Quiz takers then entered a raffle draw for a chance to win exclusive gifts for their next journey. Winners walked away the all new Alpha 2 Messenger Bag and the 19 Degree Polycarbonate Carry On. No guest left empty handed though –all leaving with special TUMI packing cubes!