The Fusion of Technology & Fashion
Dr Sanjay Batheja, Co-Founder & Director, Capital University College. It has been astounding to witness the constant developments technology has brought to the fashion industry. Not only has it added a touch of creativity, but also

Dr Sanjay Batheja, Co-Founder & Director, Capital University College.
It has been astounding to witness the constant developments technology has brought to the fashion industry. Not only has it added a touch of creativity, but also made the industry quite efficient on its own. The thought of developing and refining manufacturing processes can enable designers for limitless possibilities, making it one of the biggest industries with a whopping $664 revenue as of 2020. This ever-growing digital industry has opened fashion lovers to a whole new era of opportunities in the way one perceives and interprets fashion. In recent times, the industry has seen a surge in some incredible products that are unconventional and aided by skilled scientists, computer engineers and manufactures. Considering the momentum digital fashion has received, this column will describe and delve into some unique aspects that have led to the redefinition of the industry.
Artificial Intelligence
In the recent past, brands have begun to integrate artificial intelligence to enhance their buyer’s shopping experience as well as analyse their behaviour that will help the team to forecast trends and future collections. For instance, chatbots and touchscreens have become increasingly-used features for many brands as they are aspects that can be used to improve customer experience and customize any products if needed. The algorithm behind this tech-feature enables specialists to track a customer’s journey and even suggest products that may interest or attract them.
Fashion has indeed made great strides to improve clothing; however, with the recent tech advancements especially in wearable gadgets, it has certainly given oomph to the way we interact with these apparels and garments. In fact, they have even altered our fashion choices, giving comfort a whole new meaning! To be specific, smart clothing, multi-functional designs, wearable spaces and responsive sportswear has witnessed a significant development in recent years. With our lives becoming increasingly mixed with ‘virtual living’ many designers and brands are pushing the limits of wearability.
Mobile Commerce
Mobile and other digital devices have become bigger than ever! Along with greatly impacting our lives, mobiles is part of the fastest-growing sectors in the eCommerce division. In fact, the sector is set to reach over $284 billion by the end of 2021. In line with this, fashion is also using mobiles as a strong digital platform to showcase their designs and clothing lines.
Soon after the coronavirus outbreak, many retailers, online platforms and brands use virtual and augmented reality technology to improve shopper’s in-store experience. Amazon is a great
example of this mode of fashion where retailers are patenting a virtual mirror for customers to try products at their residences. It perhaps wouldn’t come as a surprise when buyers can stand in front of their mirror and try products with the aid of technology. Furthermore, with E-commerce on the rise, shoppers can see products in 3-D reality on their devices that are supported with interactive catalogues and even a virtual tour of the store.
Overall, digitization has been an important factor in the evolution of the fashion industry. With the introduction of digital tools like VR, AI, and IoT, customers are increasingly receiving a personalized experience that is doing a splendid job in catering to their needs. This transformation has indeed just begun and will only continue advancing. Therefore, it is time for retailers, designers and brands to look into such alternatives and embrace the idea of fashion infused with technology.
Ltkzky June 2, 2023
digoxin tablet where can i buy molnunat buy molnunat 200mg without prescription
mp3juices June 1, 2023
What’s up mates, good post and pleasant arguments
commented at this place, I am genuinely enjoying by these.
My website : mp3 juice
Swcvxf June 1, 2023
buy generic diamox over the counter imdur drug imuran 25mg us
Cnoose May 31, 2023
coreg pills cenforce 50mg sale chloroquine without prescription
Ykipnj May 28, 2023
olmesartan 20mg canada divalproex canada buy generic depakote 250mg
gate io May 28, 2023
The point of view of your article has taught me a lot, and I already know how to improve the paper on gate.oi, thank you. https://www.gate.io/tr/signup/XwNAU
Qpiaic May 28, 2023
buy generic asacol avapro 300mg oral avapro 150mg generic
Eloucn May 27, 2023
buy vardenafil 10mg pills buy vardenafil 10mg generic purchase plaquenil pill
Libuod May 26, 2023
buy generic ramipril over the counter ramipril order oral etoricoxib 60mg
Chprnb May 25, 2023
brand vardenafil 10mg buy plaquenil generic cheap plaquenil
Gabgyx May 20, 2023
accutane 10mg cheap isotretinoin price buy azithromycin 250mg online cheap
Xvnxvq May 18, 2023
cialis 5mg price cialis 20 mg price buy ed pills sale
Bonus Referal Binance April 30, 2023
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.com/id/register?ref=JHQQKNKN