H.E Cavaliere Mario Boselli, the Honorary President of both Arab Fashion Council and the National Chamber of Italian Fashion (Camera Nazionale Della Moda Italiana) and Arab Fashion Council’s Founder Jacob Abrian announced the launch of the first edition of Arab Fashion Week at a press conference held at One& Only Royal Mirage on Wednesday, 14th October 2015.

Following the official announcement during Milan Fashion Week on 23rd September 2015, The Arab Fashion Council (AFC), the largest non-profit fashion association, officially announced the launch of the first Arab Fashion week in the region.

Presented by title sponsor Huawei Arabia, Arab Fashion Week (AFW) is a three-day fashion extravaganza which will take place at the Park Hyatt from 31^st October to 2^nd November 2015. The event will present prominent International and Arab designers, such as Les Copains, Atelier Leon Leon, Abed Mahfouz, Laura Mancini, Selphie Bong, Adelina Rusu, Sylvio Kovacic, Tony Ward, Tiiya by AlAnoud, Giada Curti, Genny, Mireille Dagher and Anne de Grijff, all showcasing  their Spring Summer 2016 collections.

The conference panel featured the key members of the Arab Fashion Council including, Jacob Abrian – Founder of the Arab Fashion Council, Dr. Mary Dell’Edera – Chief Brand Officer, Dr. Raffaella Carnevale – Chief PR Officer and Mrs. Othaija Al Ameri – Chief Protocol Officer;  along with Mr. Sandeep Saihgal – Vice President of Huawei Arabia,  AFW’s Title Sponsor.